Privacy Policy
Last updated: 1 March 2026
This Privacy Policy explains how AuraxAI collects, uses, stores and protects your personal data when you visit our website or use our platform. It is written to comply with the UK General Data Protection Regulation and the Data Protection Act 2018.
1. Who we are
AuraxAI is the data controller responsible for your personal data. Our registered address is Fenchurch Street 136, EC4N 7BJ London, United Kingdom. You can reach us at [email protected] or +44 20 7946 8764.
2. Personal data we collect
- Identity and contact data, such as your name, email address and telephone number.
- Account data, such as login credentials, preferences and settings.
- Usage data, such as pages viewed, features used, device information and approximate location derived from your IP address.
- Communications data, such as messages you send to our support team.
- Verification data, where required to meet our legal obligations, such as identity documents processed by a specialist provider.
We do not intentionally collect special category data. Please do not send us sensitive information unless we specifically request it.
3. How we use your data
We use your personal data to create and administer your account, provide the Platform and its analytical tools, respond to enquiries, improve the security and performance of our services, detect and prevent fraud, and comply with legal and regulatory obligations, including anti-money laundering requirements.
4. Legal bases for processing
We rely on the following lawful bases: performance of a contract with you; compliance with legal obligations; our legitimate interests in running a secure and effective business, provided these do not override your rights; and your consent where we ask for it, such as for certain marketing communications or non-essential cookies. You may withdraw consent at any time.
5. Sharing your data
We do not sell your personal data. We may share it with trusted service providers who process data on our behalf, including hosting, analytics, customer support and payment processors, under written contracts that require appropriate safeguards. We may also disclose data where required by law, by a court order or by a competent regulator.
6. International transfers
Some of our service providers may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as UK-approved international data transfer agreements or adequacy regulations, in line with UK data protection law.
7. Retention
We keep personal data only for as long as necessary for the purposes described in this policy. Account data is generally retained for the life of your account and for a further period required by law or to resolve disputes. Verification and transaction records may be kept for at least five years to satisfy regulatory obligations. Usage data is retained in aggregated or pseudonymised form where possible.
8. Your rights
Under UK data protection law you have the right to access your personal data, to have inaccurate data corrected, to request erasure in certain circumstances, to restrict or object to processing, to request data portability, and to withdraw consent. You may also object to direct marketing at any time. To exercise these rights, contact us using the details above. We will respond within one month, subject to any lawful extension.
9. Security
We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. These include encryption in transit, access controls, monitoring and staff confidentiality obligations. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Cookies
We use cookies and similar technologies to operate the Platform and, with your consent where required, to understand how it is used. Please see our Cookie information within the Platform for details of the categories we use and how to manage your preferences.
11. Children
The Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so that we can delete it.
12. Complaints
If you have concerns about how we handle your personal data, please contact us first so that we can try to resolve them. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk, the UK supervisory authority for data protection.
13. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on the Platform, and the "Last updated" date will be revised accordingly. Where changes are significant, we will notify you by appropriate means.
14. Contact us
For any questions about this Privacy Policy or our data practices, please write to AuraxAI, Fenchurch Street 136, EC4N 7BJ London, United Kingdom, or email [email protected].